Sustainability

The date palm is not a tree per se, but an exceptional plant that exerts a real fascination on each and every one of us. Originally, the date palm was cultivated to protect the fruit trees growing in the oasis from the heat of the sun.

The preservation of our heritage and our land is important to us, which is why our company is committed to a sustainable approach and strong in action. We are engaged in a process

of raising awareness among our various farmers/employees in order to protect our century-old date palms.